Canadian advocacy software that delivers results
Launch campaigns, mobilize supporters, and deliver AI-personalized messages to elected officials at every level of government.
One platform for the whole campaign
Actions that make an impact
Every campaign type your team needs — emails, petitions, and phone calls — unified in one platform with AI at the core.
Email Your Rep Campaigns
AI-personalized letters sent directly to MPs, MLAs, and councillors. Each message is unique — no form-letter fatigue.
Click-to-Call Campaigns
Connect supporters to their representatives by phone with one click. Scripted talking points keep calls on message.
Social Action Campaigns
Amplify your campaign across social channels. Supporters share pre-crafted messages that drive more participation.
Petitions
Collect unlimited free signatures on any issue. Build momentum and demonstrate public support at scale.
Everything you need to run effective campaigns
Bilingual Campaigns
Run campaigns in English, French, or both. Supporters choose their language and the AI generates letters accordingly.
AI-Generated Letters
Every supporter sends a unique, AI-personalized letter — no form-letter fatigue, which means messages actually get read.
Comprehensive Database
Federal MPs, provincial MLAs and MPPs, and municipal councillors — all mapped and kept current so messages reach the right rep.
High-Converting Landing Pages
Create branded action pages that drive participation. Mobile-ready, embeddable, and designed to convert — no design skills needed.
Supporter Tracking
See who took action, which reps were contacted, and export your supporter list. Build your advocacy community over time.
Automatic Rep Matching
Supporters enter their address and Groundswell matches them to the right elected officials at every level of government.
We created Groundswell so all Canadian organizations have access to a best-in-class advocacy platform that helps their supporters engage with government reliably and affordably.
As a resident of Ottawa Centre, I’m writing to urge you to protect the green spaces in our neighbourhood. These parks are where my kids learn to ride bikes…▍
Save Local Green Spaces
Email-to-representative · Launched 2 weeks ago
A complete advocacy toolkit, from first click to final send
Email campaigns, petitions, click-to-call, social actions, AI-generated letters, automatic representative matching, embeddable widgets, landing pages, supporter tracking, and bilingual support — all in one platform with a comprehensive Canadian legislator database at its core.
Get Started FreeStart for free.
No subscriptions. No contracts. No per-seat fees. You only pay when a supporter sends an email to a representative. Petitions, calls, and social sharing are always free.
Get $10 in free credits (1,000 credits) when you create your organization.
1 credit = 1 email sent to 1 representative. Each credit costs $0.01.
All prices in CAD + HST
See how Groundswell stacks up
| Feature | Groundswell | New/Mode | VoterVoice |
|---|---|---|---|
| Email-to-Representative | |||
| AI Letter Generation | — | ||
| Petitions | Free | ||
| Click-to-Call | |||
| Bilingual (EN/FR) | — | ||
| Canadian Legislator DB | — | ||
| Embeddable Widget | |||
| Landing Page Builder | — | — | |
| Free Tier | 1,000 sends | Limited | — |
| Pricing Model | Pay-per-use | Subscription | Enterprise |
Questions? We’ve got answers.
Everything you need to know about launching advocacy campaigns with Groundswell.
You only pay when a supporter sends an email to a representative — 1 credit per email, and each credit costs $0.01. Petitions, click-to-call, and social sharing are always free. New organizations receive $10 in free credits (1,000 emails).
One email delivered to one representative counts as one send. If a supporter emails 3 representatives, that's 3 sends. Letter generation and preview don't count — only the final delivery.
No. There are no monthly fees, annual contracts, or per-seat charges. You add credits when you need them and they never expire.
Supporters enter their name, address, and a few words about why they care. Groundswell uses AI to generate a unique, personalized letter to their representative — no two letters are the same, which means they actually get read.
We cover Canadian federal MPs, provincial MLAs/MPPs/MNAs, and select municipal councils. The database is updated regularly so addresses and contact info stay current.
Yes. Every campaign gets an embeddable widget — just paste a single script tag into your site. You can customize the accent color and background to match your brand.
Yes. Campaigns can be set up in English, French, or both. When bilingual mode is on, supporters can toggle between languages and the AI generates letters in their chosen language.
Your dashboard shows real-time stats: total sends, unique supporters, geographic breakdown, and per-representative delivery. You can also export supporter data as CSV.
Yes. All data is encrypted in transit and at rest. We never share or sell supporter information. You own your data and can export or delete it at any time.
Sign up, create your organization, and launch your first campaign in minutes. New organizations receive $10 in free credits — that's 1,000 emails to get started.
Ready to get started?
Receive $10 in free credits when you create a new organization. That’s 1,000 emails to get your first campaign off the ground.